About Us

The story of

MAGAZINE

A publishing family rooted in NC

With award-winning publications spanning across the Old North State in three concentrated markets, our editorial team has gained statewide recognition for producing show-stopping magazines rivaled by none. Our publisher, David Woronoff, is a fourth-generation North Carolina publisher. The Pilot, LLC also produces:

• The Pilot newspaper in Southern Pines

• Business North Carolina magazine

• The Moore County telephone directory

• First Flight, a digital agency

• SouthPark magazine in Charlotte

• PineStraw magazine in the Sandhills

• Owns and operates The Country Bookshop in Southern Pines

Award-winning authors

A heavy hitting editorial team makes O.Henry magazine a literary force in the community.

Jim Dodson

Editor Jim Dodson is an award-winning journalist and critically acclaimed author of 14 books, including best sellers Son of the Game, Final Rounds and A Golfer’s Life, co-authored with Arnold Palmer. He is the editor of O.Henry, Seasons and PineStraw magazines.

Jim Dodson

Cynthia Adams

Contributing editor Cynthia Adams has written seven books and has won numerous writing and editing awards from the NC Press Assn., APEX, and CASE. She had edited magazines for the University of Georgia and NC State University and taught writing at Webster University in Leiden, the Netherlands, and at UNC-G

Cynthia Adams

Maria Johnson

Contributing editor Maria Johnson is a lifelong journalist who has won several state and national awards for feature writing. She, her husband, and their long-legged hound love traversing the watershed trails around Greensboro. Headshot photograph by Amy Freeman

Maria Johnson

Ross Howell Jr.

Ross Howell Jr. writes monthly for O. Henry. His 2016 novel Forsaken was nominated for the Sir Walter Raleigh Award, the Library of Virginia Literary Award and was a finalist for the Southern Independent Booksellers Alliance Southern Book Prize in Historical Fiction.

Ross Howell Jr.

Magazines Deliver Real Results

• Magazines show the highest return on advertising spending.

• Ads in magazines are more engaging and valued than other ads.

• 64% of readers take action after seeing a magazine ad.

• Magazines are #1 in reaching super influentials with higher incomes.

Source 2019 MPA FACTbook

Why choose O.Henry?

O.Henry magazine is influential.

O.Henry is much more than a monthly arts and entertainment magazine; we are “The Art & Soul” of Greensboro. In each issue, we create an experience of uncommon literary and artistic vision that explores Greensboro’s history, our thriving arts community, our passion for beautiful homes and gardens and more. We celebrate the city that inspires us with outstanding short stories, poetry, essays and features that touch the heart, warm the soul and have long-lasting relevance.

Who reads O.Henry magazine?

Millennial and Gen X readers

O.Henry readers are wealthier than average

O.Henry readers are better educated

58% are female

64% have an income over $100,000

91% have attended college

42% are male

36% have an income less than $100,000

9% have not attended

72% are under the age of 54

Locally, only 32% of households have an income over $75,000

O.Henry readers love our magazine:

59% frequently purchase products or services featured in ads

Strategic distribution to reach your customers

Our ever-growing distribution list includes over 150 qualified regional businesses, retailers, medical practices and restaurants, and is prominently displayed at every one of our advertising partners.

18,000

FREE copies monthly!

A sampling of our exclusive distribution around greater Guilford County:

Local Hotels

O.Henry Hotel, Proximity Hotel, Grandover Resort, Sheraton Greensboro, Biltmore Inn, JH Adams Inn

Retail Areas

Downtown Greensboro, Friendly Center, Shops at Friendly Center, State Street, and select retail establishments and restaurants throughout Guilford County

Newstands

Barnes & Noble, Deep Roots, Earth Fare, Harris Teeters, Scuppernong, Whole Foods