Joey Cheek, Gold Medal Olympic Speed Skater
Tamara Cheek, Olympic Canoeist
Sprawled out on his charcoal gray sofa, 2006 gold-medal Olympic speed skater Joey Cheek rests one hand on his chestnut-brown boxer, Cashew, who lets out a contented sigh. Both man and dog are totally at ease in this snapshot of daily life. But, Joey, now 45, admits that was not always the case for him.
“The years after the Olympics are — ,” he begins and then pauses. Tamara Cheek, also 45 and an Olympian herself, jumps in.
“Oh, are we at the walk in the woods?” After checking on Jack, the couple’s 4-year-old son, who’s happily scooting his Paw Patrol vehicles across the floor of the nearby playroom, she explains.
A Walk in the Woods, Bill Bryson’s New York Times-bestselling book about his ups and downs — both literately and figuratively — along the Appalachian trail, is a metaphor for how the Cheeks and some of their fellow Olympians describe life after the games. One reviewer called Bryson’s trek “A journey of discovery and renewal.” And that’s certainly been true for both Tamara and Joey.
For Joey, the path to the Olympics began when he was a roller-blading middle-schooler in Greensboro. His parents made sacrifices to support his fledgling athletic career. He recalls a home with sparse furniture and beat-up cars. “I had everything I needed, which was also all I ever wanted.” At 16, he left home to train in Calgary and made the leap from wheels to blades.
In 2002, 22-year-old Joey made it to the Salt Lake City Olympic Games, where he won the bronze medal in the 1,000-meter speed-skating event. Four years later he returned to the Olympic rink, this time in Turin, Italy.
As he headed back, he had an inkling that this would be his last time skating on Olympic ice. Plus, he wondered, “What am I going to get from four more years of this that I haven’t already gotten?” Turns out, that thing was a gold medal — as well as a silver.
Without taking a pause, he hung the skates and hit the ground running, enrolling in Princeton and cofounding Team Darfur to raise awareness about the ethnic cleansing and genocide in Sudan. His humanitarian activism caught the eye of Hollywood star George Clooney, who invited Joey to accompany him to China via private jet to lobby the government there. In 2007, Clooney reached back out to invite him to be in a film he was shooting in South Carolina. “And to give you an idea of the hubris I was feeling at the time,” says Joey, shaking his head, “I said, ‘I’ve got a bunch of big parties I am going to. I can’t make it.’”
He was seemingly skating through life. “Nothing is indicating that this system isn’t flawless,” says Joey, “that you have not cracked it.”
The path was clear: “gold medal, ivy league, billionaire.” Upon graduation, he was off to New York City to launch a sports-streaming start-up.
But, for the first time in his life, “some of the wheels had started falling off,” he says. “And that was crippling for me. Crippling.”
So how did he get out of the woods? “A huge part of it is her,” he says, looking at his wife.
“She had me do this exercise,” he says. Tamara helped him analyze his life up to that point so that he could see the arc of his career — which, he notes, was worse than ever at that moment.
But, soon after, “the arc turned.” He adds, “And it’s only gotten better.”
Did Tamara know from her own experience? Did she have a moment of “who I am without this?” she asks, then answers. “Yeah.”
But, Tamara admits, her moment of truth was not nearly as challenging as Joey’s. Hers came when a a friend who was a philosophy major at the University of California in San Diego (where she enrolled after the Olympics) pointed out to her that when you are young, you look to institutions to assign meaning to yourself. But once you leave academia — or the Olympics — and enter the real world, you’re on your own, and meaning and purpose must be generated internally.
“You might feel a little bit lost,” she admits and, as a mom of a superhero-loving preschooler, likens it to being Bruce Wayne instead of Batman. But, in the end, what was crippling for Joey was liberating for her.
Tamara is a dark-haired beauty who bears resemblance to — and has been mistaken for — supermodel Linda Evangelista. In fact, she opens to a page in her scrapbook, a gift a best friend created for a birthday, to a torn-out page from a 2000 Esquire magazine story, titled “The Girls of Summer.” Among 10 female Summer Olympians headed to Sydney, Australia, there’s an image of then 21-year-old Tamara, strong and tanned, and wearing a white tankini as she stands in a kayak and holds a paddle in her right hand. “I definitely shunned any further movement in that direction,” she says of her short-lived modeling gig.
Where Joey says that part of the reason you strive for the Olympics is to “chisel your name on a tablet somewhere,” Tamara’s approach as a flat-water canoeist was quite different. “I didn’t really have a gold medal as a goal ever.” She adds, “I just wanted to win races.”
Until she picked up paddles, competition was a foreign concept to Tamara. She describes the progressive Waldorf school she attended as the kind of place where “no blade of grass should be taller than the next.” But, at the age of 16, Tamara recalls seeing kayakers on a lake in Seattle, where she grew up. Instantly drawn to the beauty of the sport, she quickly discovered she took to it like a fish to water.
In another photo album, she opens to an old black-and-white photo of an athletic young woman, her grandmother, who died at the age of 36. She wonders aloud if that’s where her own inherent talent comes from. “I like to think that in some way I was carrying on her spirit when I was in Sydney.”
But, according to Joey, Tamara’s superpower is her ability to pick up anything she sets her mind to and excel. He laughs and adds how it sometimes drives him nuts “because there seems to be no method and all I am is process.”
While Tamara won the U.S. Olympic trials in the K-2 500-meter sprint as well as the 1999 World Cup silver medal in the K-2 1,000-meter kayak sprint, she did not land on the podium in Sydney and decided to leave her career as a canoeist after just six years. She admits that she was likely only halfway up the arc, but she was ready to move on. “I wanted to go to school and have a life after the Olympics.”
During college, Tamara continued to work closely with Team U.S.A. Canoe/Kayak, which was temporarily without a coach. Testing the waters of her own coaching skills, she filled in, discovering it was not the job for her.
Upon graduation, she was offered a role as a marketing director in Charlotte, working for the National Governing Body for Olympic Canoe/Kayak. While in that position, she also founded her own company — a platform-that connects creative service providers with real estate professionals — directed an award winning documentary and continued to serve the Olympic movement in professional and volunteer capacities. But her favorite career moment? Being on the team that won the rights to bring the 2028 Summer Games back to the states.
It was in Charlotte, says Tamara, “where our story begins.”
Her boss, late businessman David Yarborough, who became a mentor to her, asked her to attend a speech that Joey was giving. “For some reason, I didn’t go,” she adds.
But the “subconscious seed,” as Joey calls it, was planted.
Their stars were in orbit, says Tamara.
“Circling and never knowing each other,” adds Joey.
“You can’t fight fate,” he says.
Their stars would finally collide when both were in their upper 30s and involved with the Olympic Alumni Association, now the U.S. Olympians and Paralympians Association.
On January 1, 2019, Tamara, dressed in a white puffy jacket, and Joey, in the matching black, said “I do” atop snowy Lookout Mountain in Colorado, where they lived at the time. A year-and-a-half later, Jack was born amidst a global pandemic. Eventually, in 2021, with Joey working remotely for a venture firm he’d cofounded, the family piled into their Jeep with their dog and most of their belongings and headed for Greensboro, Joey’s hometown. The plan was to stay until they figured out their next move.
But, as he looked around a room full of family, Cashew happily playing with his brother’s dog, he says it dawned on him: “We are not leaving!”
The couple settled into a home where Joey kept an office, but his work was making him miserable and costing precious time with family. “I left with no plan. And I do not do that,” says Joey.
Encouraged by Tamara, Joey headed to a Downtown Greensboro event to learn about upcoming projects.
“You hadn’t been out of your office for three years,” she says to Joey.
While at the event, Joey met Thompson co-founder and president Clifford Thompson, who, Joey says, “is very active in wanting to see a startup community here.” Things began to click into place. In October 2023, he became the Greensboro Chamber of Commerce’s executive vice president for entrepreneurship.
And while the role is still quite fresh, Joey has big dreams for his hometown. “I want to be able to take Jackie downtown and say, ‘Look what we did in this town.’”
As for Tamara, she’s currently doing consulting work with the N.C. Folk Fest and serving on the Miriam Brenner Children’s Museum gala committee. And her community here? “Maybe I like it so much because it feels a little bit like it was training for the Olympics, like everyone is on the same page, “ she says, “that we believe in this place and we mostly want the same things for it.”
Now that these two Olympic speedsters are no longer racing to win, they have time for family, friends, community involvement. A walk in the woods these days? It’s a Sunday family hike along one of Greensboro’s many trails. And while life with a preschooler offers its own set of challenges, Joey says, “I would trade the worst day hanging out with Jack over winning medals.” He pauses and takes it a step further. “I will trade one back if it would give me one more day with him.”