Home Grown

Cooking Up Mischief

Stewing over the last laugh

By Cynthia Adams

There was much joking in my childhood home, mostly inspired by our father, a trickster of the first order.

Little — certainly not religion nor politics — was off limits but for an unfunny gray area: Ted Koppel and food. 

Newsman Ted Koppel was my father’s unassailable source. After Koppel reported on sex trafficking, my father was apoplectic when a younger sister and I booked a trip to Cancun. Our refusal to cancel our trip, belittling Koppel’s reportage, outraged Dad.

Another untouchable? To even slightly malign our mother’s cooking, caused Dad to swiftly veer from ha-ha to oh hell no! 

My father also held sacrosanct the Old Hickory House, a dimly-lit Charlotte roadhouse on North Tryon serving cue and, to my sister and I, decent Brunswick stew. 

A Yelp reviewer wrote, “Looks like the kind of place your parents’ doctor/lawyer/accountant met his receptionist for ‘overtime’ work back in the ’60s.’”

It was unwittingly campy, untouched by market research or a decorator’s hand, with an unchanging atmosphere that no one would mistake for a chain. After an hour spent inside one of its cave-like booths, emerging into the light of day was nearly blinding. 

One Saturday, Dad called saying he was coming through Greensboro en route to his farm in Rogersville, Tennessee. My older sister happened to be visiting, and I was warming stew for her, knowing our shared passion for Hickory House’s smoky, perfectly cornmeal-thickened stew.

I quickly thawed another quart for our Dad, telling my sister I was going to have some fun.

On arrival, he strode directly to the stove.

“Mmmmm! Is that what I think it is?”

I grinned.

Dad gave a weak smile. I lacked cooking cred.

He warned, “You know I will have to be honest with you.”

I nodded, handing him a generous bowlful. He raised a small spoonful to his lips, hesitated, then ate heartily.

He shook his dark, full hair, proudly styled into an Elvis Presley tidal wave effect. “Old girl, you’ve done it! It’s as good as Hickory House’s!”

Seriously? I was stunned into silence. My sister earnestly studied the tabletop as if ancient runes lay there.

How did you do it?” he pressed.

“Beginner’s luck, I guess,” muttering a lie that caused me to flush red.

My sister’s eyes were huge as he ate two bowls. My sister and father, sharing our table without our extended, large family, was a first.

Unbeknownst to us that day, it was also a last.

Dad would not survive another year, suffering a fatal heart attack at 61.

My sister cornered me at our father’s casket as I weepily marveled at his shocking gray hair. 

“The funeral home washed out the Grecian Formula,” I whispered. She swatted me, hissing, “Shut up!”   

Her face darkened. “You are unreal!  You never owned up, did you?”

“To what?”

“Lying to Daddy. You let him die thinking you made that damn stew!”

She was always the good cook — not me.

I nodded sheepishly. 

“I thought he would know I can’t cook!” I protested.

My sister was unconvinced. “Face it,” she said. “You loved it. You really and truly got him.”

I leaned in, whispering to his now expressionless face, “Daddy, I’m sorry I lied about the stew.”

My sister’s big heart failed too, and she would follow him to an early grave. Other doors closed to the past. The Old Hickory House ceased operating its open pit after 60 years of roadhouse wonderment.

And somewhere in the Great Hereafter, my father believes his lying daughter learned to cook — unless my sister set him straight.  OH

Cynthia Adams is a contributing editor to O.Henry.

Home Grown

Pop-Tarts for Turfnauts

The Space Age breakfast pastry continues to orbit

By Cynthia Adams

Jerry Seinfeld is making a movie about Pop-Tarts.

What took him so long?

Since they first hit grocery shelves in 1964, Pop-Tarts remain a smash Kellogg’s hit. In the brand’s own words, they were the original “breakfast treat!”

Who doesn’t like a treat?

Flavors, mind you, frequently rotated. As American Frankenfood rose to prominence, the product soared. Because, well, you toast Pop-Tarts (or not) and that’s it! Pop them straight into your mouth or lunch box. It was a hybrid pastry/cookie, which, as Seinfeld says, couldn’t be stale, because it had never actually been fresh.

Fresh-ish would suffice.

Americans were going places — like the moon!

Heading into new frontiers, astronauts needed transportable food-like things that would hold up another 10 lightyears. So did we land-locked turfnauts (a word I just invented), who might have to hit the fallout shelters if the Russians dropped the big one.

1964 was a seminal year for the power of design and expediency. Things in tubes (Pringles!) populated grocery shelves, along with Ruffles potato chips, Doritos and Bugles.

A sugary cereal with marshmallow bits and colored charms, Lucky Charms, debuted, branded by a daft Leprechaun.

But Pop-Tarts lofted itself into the public consciousness, rocketing off shelves with spacey je ne sais quoi. As Seinfeld said in The New York Times, they expanded possibilities from toast, cereal and frozen-orange-juice-in-a-can. (OJ was passé once Tang hit.)

Revert to a childlike POV: Loosened from a space-race inspired wrapper, Pop-Tarts looked like something you could breakfast on while orbiting the cosmos, washed down with a squirt of Tang!

Nobody knew what was actually in it, but that stopped no one from eating it — ever.

Pop-Tarts, brought to you by the health-nut founded Kellogg’s, grasped that youthful desire to start the morning the way any child in the world likes best: sugary dough stuffed with a corn-syrup filling.

When Kellogg’s execs heard that Post, their main rival, had a toaster pastry ready for market, they hustled. (Post got lost in the weeds testing names with the lamest focus group ever. Country Squares won.)

Kellogg’s understood the stakes, and drew inspiration from Andy Warhol, the king of pop culture. Some say he even consulted on name and packaging.

If Warhol did for Kellogg’s pastry-in-a-box what he did for Campbell’s tomato soup, “Why just think!” Kellogg’s people whispered.

Country Squares beat Pop-Tarts to the market, and should have beaten the cinnamon-sugar stuffing out of them.

But Post’s stodgy name had less panache than Country Crock butter.

Post rebranded Country Squares as Toast ’Ems. But too little, too late.

Within two weeks Pop-Tarts sold out, and Kellogg’s ran super apologetic ads. “Oops! We Goofed,” read its ads. The breakfast brand had underestimated the power of food with an unlimited shelf life paired with a Pop Art icon’s influence.

Kellogg’s later tested a Pop-Tarts cereal.

To this day, Kellogg’s sells “billions of Pop-Tarts a year,” according to Andrew Smith in Fast Food and Junk Food: An Encyclopedia of What We Love to Eat. Its best seller? Cinnamon brown sugar, one of four original flavors.

In 2001, the U.S. rained free Pop-Tarts and herb rice on Afghanistan by air — a PR effort. The Pop-Tarts? A show of what good will and ingenuity looks like from people who have loved that food-thingy forever.

“Sales still soar,” writes Huffington Post.

And Warhol? He endures, too, like Pop-Tarts. “Marilyn” just sold for a hot $195 mil. OH

Cynthia Adams is a contributing editor to O.Henry.