“I went up and got me two hot dogs and a big orange drink.” — “Deacon” Andy Griffith
Headphones clamped to both ears in the spring of 1953, 19-year-old College Hill resident Milton Alderfer switched the selector dial to record mode on his portable magnetic reel-to-reel deck, clueless to the enormous impact the next six minutes he taped would have on American pop culture.
Spools turning, he glanced upstage at the noticeably nervous novice he was hired to record. Alderfer recalled several nerve-racking attempts recording this routine at other venues. However, as the skinny comic, who styled himself as country parson “Deacon Andy Griffith,” stood before the congregation at a Jefferson Standard Life Insurance Company convention, somehow, “What It Was, Was Football” finally clicked.
Alderfer’s recording was pressed and distributed by Chapel Hill indie label Colonial Records in November of ’53. “What It Was, Was Football” quickly sold 50,000 copies regionally, spurring Capitol Records to acquire the master for rerelease nationwide, sending that single soaring into the Billboard Top 10 in 1954. On that record, Griffith repeatedly expresses his love for “big orange” drinks, so naturally Andy’s first product endorsement was for Sun Crest Orange Soda out of Atlanta.
Griffith’s comedy records led to tremendous success, portraying country bumpkins on Broadway and in motion pictures such as 1958’s No Time For Sargents. When the Carolina Theatre screened that film, with Griffith in attendance, the City Council officially declared him an honorary citizen of Greensboro, presumably exempt from municipal taxes.
Two years later, The Andy Griffith Show debuted on CBS, a ratings smash from the very beginning. For the first season wrap party, the star had $500 worth of barbecue from Casey’s Sunset Hills location shipped to Los Angeles so cast and crew could taste genuine Piedmont-style pulled pork.
After eight seasons of TAGS solidly nestled in the Nielsen top five, Griffith walked away from the weekly grind to focus once again on a film career. Meanwhile, his sitcom continued on, rebranded as Mayberry R.F.D., with no significant drop in ratings. Unfortunately, his highly anticipated 1969 big-screen family-fluff nugget, Angel in My Pocket, was a comedy lacking in laughs. Moviegoers avoided it as if it were a fresh batch of Aunt Bee’s pickles.
In 1970, Griffith, smarting from that cinematic shellacking, returned to CBS primetime with a weekly half-hour comedy-drama entitled Headmaster, wherein Griffith portrayed Andy Thompson, stern yet fair administrator of a California co-ed prep school. On the opening episode of Headmaster, Butch Patrick (best known for portraying Eddie Munster in The Munsters) is forced to choose between getting high or being ostracized by the cool druggies on the football team. Playing against type, Ron Howard, aka Opie on TAGS, turns up on one show as a rebellious reprobate.
That same year, Griffith and his business partner, former N.C. governor Terry Sanford, opened a chain of Andy Griffith’s “gooood eatin’” restaurants in Burlington, Wilson, Fayetteville and Greenville, plus two Raleigh locations, one of which was situated where Crabtree Valley Mall is today. Wooden exteriors resembled a country farmhouse, and the down-home menu featured barbecue sandwiches, country ham biscuits, baked beans, fish filets and hot dogs. Griffith was in Burlington for the ribbon cutting at the Huffine Mill Road store, where, that day, patrons were given a free bottle of “big orange” when purchasing a barbecue sandwich or fried chicken.
In tandem, the partners launched a line of Andy Griffith brand canned beans and black-eyed peas (“with a little more pork and just a pinch of sugar”), whole-hog sausage, bacon and country ham steaks, each with colorful, gingham labels promising, you guessed it, “Gooood eatin’.”
With all this activity, Andy was flying high by the fall of 1970. It all came crashing down in short order.
Tune-in for Headmaster’s first outing in September was substantial, making it the third most popular new series after The Mary Tyler Moore Show. But, when audiences realized what a low-key bore it was, Headmaster ultimately finished as the 12th least popular show that season. In November 1970, the network announced the start of production for the program they probably should have put forward in the first place, The New Andy Griffith Show.
On the New show, Griffith portrays Andy Sawyer, who boomerangs back to his mid-sized North Carolina hometown of Greenwood (code for Greensboro?) with his wife, two kids and live-in aunt. While settling into a home similar to those found along Tate Street, an act of inexplicable political maneuvering by the City Council results in Sawyer being installed as Mayor Pro Tem.
On the debut episode in January 1971, Emmett and Goober travel from Mayberry to Greenwood to ask their old pal — who oddly has a new last name and life — to use his influence to rezone a plot of land they each want to buy. Also desiring the same plot of real estate is an unnamed character played by Don Knotts, wearing the same salt-and-pepper suit Barney Fife favored on The Andy Griffith Show; heck, he even wore that getup to Taylor’s and Helen Crump’s wedding on Mayberry R.F.D. While Andy greets him like a long-lost friend, Goober and Emmett have no idea who he is.
Like Greensboro in the ’70s, Greenwood was a town fueled by gossip and jealousy. Sawyer’s Aunt Nora fits right in, a Bizarro World Aunt Bee. As portrayed by Ann Morgan Guilbert (The Dick Van Dyke Show, The Nanny), Nora is a nagging, meddling, superstitious, hypochondriac. And Sawyer’s son is no Opie either, wandering around with a paper sack over his head, trying to conquer his fear of darkness. Again, ratings for the initial outing were big before steadily eroding to nearly last place.
Not only was his TV series cancelled, over the next year all seven Andy Griffith Restaurants were closed, while his eponymous line of grocery store items quietly disappeared from shelves.
Throughout the 1970s, Griffith was relegated to starring in lurid TV movies such as Savages, Winter Kill and The Girl in the Empty Grave and portraying hicks on vapid variety shows, his income reliant on commercial endorsements for Ritz crackers, Kraft cheeses, Jell-O and A.1. Steak Sauce. It wasn’t until “North Carolina’s Favorite Son” let go of the idea of being everyone’s “Andy,” returning to the air as NBC’s Matlock in 1986, that Griffith was once again welcomed weekly into American homes.
As for teenager Alderfer who recorded Griffith’s breakthrough football routine? At that time, he had been serving as program director of a local radio station and operating Fidelicraft Recording Studios out of a Queen Anne style home on West Market Street that also housed Moore Music. Moore Music still rents instruments at that address today in a building that replaced the old structure, destroyed by fire in 1974. Alderfer relocated to Florida in 1955 to teach, no evidence he ever coached football. If he had, what it was, was an O. Henry gooood endin’. OH
The creator of TVparty.com, now in its 32nd year online, Billy Ingram is one of the nation’s leading television historians.